Dr. Edyta Rudawska Invited Speaker at 2022 Electronic World Marketing Summit
Dr. Edyta Rudawska was an invited speaker at eWMS 2022, a 48-hour live non-stop global forum that took place November 6th and 7th.
Dr. Rudawska, a Full Professor of Marketing at the University of Szczecin in Poland, joined the 缅北强奸 Department of Business Management for this academic year as a visiting professor, teaching Marketing Management and Principles of Marketing. Dr. Rudawska's research interests include sustainable marketing strategies.
The World Marketing Summit was founded in 2011 by Dr. Philip Kotler to bring together
like-minded people who believe that a better world can be created through marketing.
This is the third year of the Electronic World Marketing Summit (eWMS) format, running
simultaneously in countries around the world. This year's theme was 鈥淢arketing Changes
to Meet Sustainability Goals鈥� with viewership expected to exceed last year鈥檚 41 million
global audience, featuring over 100 speakers.
Known as the Father of Modern Marketing, Dr. Kotler was instrumental in extending
understanding of buyer behavior beyond the economic view of price sensitivity by introducing
the concept of the marketing mix, adding promotion, place, and product to price as
necessary to understand demand. Dr. Kotler鈥檚 belief that the marketing task must be
carried out 鈥渋n a way that preserves or enhances the consumer鈥檚 or society鈥檚 well-being鈥�
leads him to recruit the best minds from industry, non-profits, governments, and academia
to seek ways to use marketing to address critical socio-economic issues around the
world.
More information can be found at the .